![]() Whether it's the BEST site for light bulbs is of course another story. com should rank #1 is obvious.and for everything else, 's pretty reasonable for Google to presume that a site named, for example, is probably pretty much about light bulbs. If the search is a company name, well the reasoning why. While some (like me) might argue (like, against Rand) that it's a flaw in the algorithm, it's not a bug-Google deliberately favors this kind of match. ![]() If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite to get on page 1 of the SERPs for that search phrase. It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for.
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